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The Journal

Market reads, buying guides and the culture around the grail. No fluff, just the intel that moves the needle on your next piece.

News & Industry The $400 AP x Swatch Watch Collection Already Reselling for $8,000+, and Why Collectors Are Furious

The $400 AP x Swatch Watch Collection Already Reselling for $8,000+, and Why Collectors Are Furious

Someone bought the entire AP x Swatch Royal Pop collection on eBay for $8,000 and is listings on StockX seller asking for…

MAY 19, 2026 · 6 MIN
Blog I Tracked Down Every Major Watch Lionel Messi Has Worn – These Are The Craziest

I Tracked Down Every Major Watch Lionel Messi Has Worn – These Are The Craziest

The Watch Connect  ·  Collector Profiles Inside Lionel Messi’s Multimillion Watch Collection See some of the grail on the GOAT’s wrist, ranked…

MAY 12, 2026 · 6 MIN
Buying Guides Rolex Daytona Buying Guide: 8 Things You Should Know Before You Spend Big

Rolex Daytona Buying Guide: 8 Things You Should Know Before You Spend Big

How to Buy a Rolex Daytona in 2026: A No-Nonsense Buyer’s Guide – The Watch Connect The Watch Connect · 2026 Buyer’s…

MAY 11, 2026 · 7 MIN
Buying Guides Rolex GMT-Master II Buying Guide: How to Buy Smart, Avoid Mistakes, and Get Real Value

Rolex GMT-Master II Buying Guide: How to Buy Smart, Avoid Mistakes, and Get Real Value

The Rolex GMT-Master II is an iconic dual-time-zone watch with strong demand, limited availability, and serious resale appeal. The best buying strategy…

MAY 4, 2026 · 9 MIN
Rolex Rolex GMT-Master II vs Sky-Dweller: Best Travel Watch?

Rolex GMT-Master II vs Sky-Dweller: Best Travel Watch?

Let’s settle this the way most buyers actually think about it. If you’ve been weighing the Rolex GMT-Master II vs Sky-Dweller, you’re…

APR 27, 2026 · 17 MIN
Rolex Rolex Submariner 116610 vs 126610: Is the New One Better?

Rolex Submariner 116610 vs 126610: Is the New One Better?

Case Size and Wearability: Subtle Changes, Big Impact   At a quick glance, many people assume these two Submariners are basically twins.…

APR 20, 2026 · 9 MIN
Rolex Rolex Submariner Buying Guide 2026: Every Reference, Price & What to Know

Rolex Submariner Buying Guide 2026: Every Reference, Price & What to Know

The Rolex Submariner is considered to be the most popular rolex. It’s been in more boardrooms, and on more dive boats than…

APR 13, 2026 · 13 MIN
Rolex Buying a Rolex Yacht-Master II: Your Top Questions Answered.

Buying a Rolex Yacht-Master II: Your Top Questions Answered.

The Rolex Yacht-Master II is big, bold, and packed with serious sailing tech. Most owners aren’t racers, but they love the look,…

APR 6, 2026 · 10 MIN
Rolex Vintage Rolex Submariner 5513: The Collector’s Favorite

Vintage Rolex Submariner 5513: The Collector’s Favorite

The Vintage Rolex Submariner 5513 is a firmly respected watch that is a classic and does not rely on hype. It earned…

MAR 30, 2026 · 13 MIN
Rolex Rolex Batman vs Pepsi: Which GMT Should You Buy?

Rolex Batman vs Pepsi: Which GMT Should You Buy?

Let’s be real for a second. If you’re weighing Roleex Batman vs Pepsi, you’ve already fallen pretty far down the watch rabbit…

MAR 23, 2026 · 12 MIN
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